Track every step to conversion
in WordPress
See how every channel and page contributes to conversions. Our WordPress plugin maps the full customer journey, from the first click to form submission or purchase.
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Instantly see the path towards conversion
Forget complex analytics and dashboards and instantly see the path the visitor took before converting.
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Understand what channels were involved
Stop guessing what channels and marketing efforts are driving conversions. Don’t be influenced by biased vendor reporting.
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Determine the time to conversion without hassle
We keep track of how long it took between the first visit and the time to conversion.
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Unlimited conversions
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Unlimited forms
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Integrates with form builders
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Cookie banner integrations
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Understand the conversion path
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Align budgets with generated revenue
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Don’t depend on vendor reported data
Buy your license
Use your preferred form builder plugin
We support the most used form builders that are available for WordPress which are Gravity Forms, WPForms, Contact Form 7, Jetpack Forms and Ninja Forms.
GDPR compliant by default
Online privacy is well guarded by GDPR, we start tracking the visitor only when the analytics consent is given. This happens automatically as we integrate with the most important cookie banner solutions namely Cookiebot, Complianz, Borderlabs Cookie, CookieYes and Real Cookie Banner. No manual setup needed.
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Do I need to set up any code or tracking scripts manually?
Nope. Once you install the plugin and activate it, Pathmetrics handles the rest. Tracking only starts when a visitor consents via your cookie banner (you can disable this if this is not relevant for your traffic), and everything is managed through our WordPress UI.
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Does it work with my WordPress theme and other plugins?
Yes! Pathmetrics is built to be lightweight and compatible with WordPress themes and plugins. It integrates with all popular form builders and cookie consent plugins, ensuring minimal setup and no conflicts.
Supported forms and e-commerce plugins:
- Gravity Forms
- Contact Form 7
- Jetpack Forms
- WP Forms
- Ninja Forms
- WooCommerce
Supported cookie banner solutions:
- Cookiebot
- Complianz
- Borderlabs Cookie
- CookieYes
- Real Cookie Banner
- (your custom setup)
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How does Pathmetrics work with my existing tools?
Pathmetrics tracks and attributes visitor journeys across all your marketing channels—like email, Google Ads, Facebook, SEO, etc.—using UTM parameters and referrer data. You don’t need to replace your existing tools; Pathmetrics works alongside them to show you what actually led to the conversion.
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Is my visitor data safe and compliant?
Absolutely. We’re GDPR compliant by default by integrating with the most known consent platforms (Cookiebot, Complianz, Borderlabs Cookie, CookieYes and Real Cookie Banner). We only start tracking after a visitor gives consent, and all data is stored securely on your website only with no sharing to third-party vendors or us even.
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What counts as a conversion in Pathmetrics?
A conversion is any successful form submission tracked on your site—whether it’s a contact request, newsletter signup, or product inquiry.
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What makes this different from Google Analytics or other attribution tools?
Unlike Google Analytics or other tools, which often rely on last-click attribution, Pathmetrics provides a full multi-touch journey view. It shows how each channel contributes to conversions, even if it wasn’t the final touchpoint. We also integrate data from multiple sources, including paid and organic channels, to give you a complete and accurate picture of your marketing efforts and their returns.