Why marketeers prefer Pathmetrics
over AFL UTM Tracker

Marketeers know that the entire path to conversion is important in understanding the effect of their marketing efforts. Don’t settle for a tool that only gives you limited insights.

Track the whole journey, not just the start and finish

AFL UTM Tracker captures only the start and end of the conversion path but those in-between touchpoints matter too, especially with longer sales cycles.

A digital interface displays a ranked list: 1. Google (organic) with date and time, and 2. Google (paid) showing date, time, two URLs (/renovaties/ and /contact/), and durations—offering clear insight into the user journey and marketing attribution.

Understand what content was important

Pathmetrics shows you how visitors interact with your content so you can see what captures attention, what gets skipped, and what truly drives engagement

Pathmetrics as a AFL UTM Tracker alternative

Track first & last touch
See all touchpoints
Measure time on page
Simple journey visualization
Built-in privacy compliance
Pathmetrics
Buy now
AFL UTM Tracker
per year
  • Unlimited conversions
  • Unlimited forms
  • Integrates with form builders
  • Cookie banner integrations
  • Understand the conversion path
  • Align budgets with generated revenue
  • Don’t depend on vendor reported data
Temporary discounted until 31 May

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